Flat Plans

This is my first plan for a poster. I decided to use just a single photo of Elle to avoid unnecessary photo-shopping, as short film posters are very simple and don't involve a lot of images meshed together. It is usually just one still. Also, I wanted the poster to reflect the type of film, making people feel appreciative of their lives and making them feel better about themselves. I didn't want to reflect on the death in the film, but rather the memories and life that is involved. This flat plan is a portrait version, I wanted to draft one of each to see which I preferred. It simply has the cast at the top of the film, and a quote from a reliable source with a small review. The photo then takes up the most room and is in the centre, making it eye catching and the first thing that you see. Finally, I put the title at the bottom of the page  in big bold letters.

For this plan I decided to create it landscape as I noticed after conducting research that many posters for films are in this orientation. I liked this plan more than the other one as i felt the text and image would flow together more. I decided that as I was going to put one simple image, that I could be a bit more creative with the text. I decided for the title to split up the word "love" and put "you always" underneath. I also put the tagline next to the title. 

The colour scheme that I chose was soft pink and baby blue. This is to reflect that it is a story about a little girl, but is also a gentle and heart warming tear jerker. I chose the soft colours to represent the sensitive topic of cancer, as two of the most talked about appeals are breast cancer and prostate cancer, which use both of these colours. The house style is as much about awareness as it is to show the gentle story of a little girl. 

The fonts I experimented with also represented the father's goodbye. I chose a text that would look like hand writing, as the father has written a goodbye to his daughter, although it is on the computer, it is still a letter to her from his heart.