Final Poster

This is the final version of my poster. Firstly, the colours I used were a baby blue and a soft pink to represent that this film is gentle and also the story of a little girl. This way, it will probably appeal more to a female audience, especially with a little girl on the poster, but the blue could also make audiences think that it is suitable for both genders. I also chose to use these colours as they reflect the logo's of two huge cancer charities, prostate cancer awareness and breast cancer awareness. This shows that the story in the film can affect both genders and that it is a unisex film. 

I wanted the font that I chose to reflect hand writing. As the father has written an email to his daughter I thought of it as him writing letters to her. This makes it seem personal and directly to the little girl. I also used an image of a crumpled piece of paper behind the title of the film, which again made it seem like last letters to his daughter before the father passed. I chose to use that particular image of Elle for a few reasons. The first being that it showed a picture of a young girl who looks sweet and innocent and it sets the tone for the rest of the film. The title and  image together indicate that this story may be a heart warming tale about a family. With the quote "Tear jerker of the year" from The Guardian which is a reliable source, audiences will immediately link the 3 things (- the title, image and quote) together and assume that this will be a sad story. 


Finally, the tagline "A picture speaks a thousand words" relates to the emails that the father sends his daughter. As he only had a limited amount of time, he shares his memories through photos that he has sent to her. There is only so much that he can write to her, and the photos say the rest about their time and relationship together.